Ways to Increase User Interaction Traffic To Your Website – Part 02

Have you seen your website engagement go down?
Increase-User-Interaction-Website Not sure how to attract new customers and reduce your website’s bounce rate?

increase-traffic-to-your-website-social-mediaWhen you focus on improving the way people interact with your website, you’ll be able to deliver a better user experience, increase website traffic, and grow your business. Here’s a few things you might want to try:

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Mix It Up

  • There is no magic formula for content marketing success. Vary the length and format of your content to make it as appealing as possible to different kinds of readers.
  • Intersperse shorter, news-based blog posts with long-form content as well as video, infographics and data-driven pieces for maximum impact

Write Irresistible Headlines

  • Without a compelling headline, even the most comprehensive blog post will go unread.
  • Master the art of headline writing.

Pay Attention to On-Page SEO

  • Are you making the most of image alt text?
  • Are you making the most of image alt text?
  • What about meta descriptions?
  • Optimizing for on-page SEO doesn’t have to take ages, and it could help boost organic traffic.

Target Long-Tail Keywords

  • Get your high commercial intent keyword bases covered
  • It’s also time to target long-tail keywords, too. Long-tail keywords account for a majority of web searches, meaning that if you’re not targeting them as part of your paid search or SEO efforts, you’re missing out.

Start Guest Blogging

  • Guest blogging isn’t dead. Securing a guest post on a reputable site can increase blog traffic to website and help build brand into the bargain.
  • Invite people in your niche to blog on your own site. Be sure that you only post high-quality, original content without spammy links.

Go After Referral Traffic

  • Rather than trying to persuade other sites to link back to you (a tedious and time-intensive process), create content that just begs to be linked to.
  • Learn what types of links send lots of referral traffic, and how to get them, in this post.

Interview Industry Thought Leaders

  • Publish the interviews on your blog. Not only will the name recognition boost your credibility and increase traffic to your website.
  • The interviewee will probably share the content too, further expanding its reach

Don’t Neglect Email Marketing

  • Be careful not to bombard people with relentless emails about every single update in your business.
  • Word-Of-Mouth Marketing, especially from people who are already enjoying your products or services.

Foster a Sense of Community

  • Building a community into your site is a great way to start a conversation and increase traffic to your website
  • Implement a robust commenting system through third-party solutions such as Facebook comments or Disqus, or create a dedicated forum where visitors can ask questions.
  • Manage your community to ensure that minimum standards of decorum are met, however.

Get Active on Social Media

  • It’s not enough to produce great content and hope that people find it – the best ways to increase traffic to website is to use social media channels to Promote Your Content.
  • LinkedIn has become much more than a means of finding another job, which means you should be posting content to LinkedIn on a regular basis.
  • Got a Twitter account? Then join in group discussions with relevant hashtags. Is your audience leaving comments on your Facebook posts? Answer questions and engage with your readers.
  • Twitter is ideal for short, snappy (and tempting) links, whereas Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B niches.

Submit Your Content to Aggregator Sites

Incorporate Video into Your Content Strategy

  • Text-based content is all well and good, but video can be a valuable asset in both attracting new visitors and making your site more engaging
  • Data shows that information retention is significantly higher for visual material than it is for text, meaning that video is an excellent way to grab – and hold – your audience’s attention, and boost traffic to your website at the same time

Research the Competition

  • Use BuzzSumo to check out what your competitors are up to. These services aggregate the social performance of specific sites and content to provide you with an at-a-glance view of what topics are resonating with readers and, most importantly, making the rounds on social media.
  • Find out what people are reading (and talking about), and emulate that kind of content to bring traffic to your website.

Host Webinars

  • People love to learn, and webinars are an excellent way to impart your wisdom to your eagerly awaiting audience.
  • Combined with an effective social promotion campaign, webinars are a great way to increase traffic to your website.
  • Send out an email a week or so ahead of time, as well as a “last chance to register” reminder the day before the webinar. Make sure to archive the presentation for later viewing, and promote your webinars widely through social media.

Attend Conferences

  • The industry you’re in, chances are there are at least one or two major conventions and conferences that are relevant to your business. Attending these events is a good idea – speaking at them is even better.
  • Even a halfway decent speaking engagement is an excellent way to establish yourself as a thought leader in your industry and gain significant exposure for your site.

Survey Your Audience

  • Create a short survey that your users can take, which provides them with a way to share their voice, and gives you valuable insight.
  • One of the best tools for adding surveys and polls to your website is SurveyMonkey.com. Another great tool is Qualaroo, which allows you to easily create a poll to collect user insights.
  • Repurpose your content into different formats, which certain users might enjoy. Then ask them to complete the survey to access the new format, such as an ebook, a podcast so users can take your content on the go, a video guide and have a survey for access.
  • Post a poll or survey in your sidebar so it’s easily visible

Craft A Great Autoresponder Series

  • Email list is one of the most important assets. It enables you to have a direct line of communication with your subscribers. A successful email campaign will improve repeat visits, engagement, loyalty, referrals, and profit.
  • Use a reputable email service provider so that you can get your message into people’s inbox at a high rate (I love Mailchimp!)
  • Include options for users to forward your email to others, and to share on social.
  • Here is a nice List of 20 newsletter template sources, worth a view.
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